
Shannon Zaragoza
Brand, Web & Creative Strategy
Nearly a decade of agency experience. Dozens of client relationships.
One person who figures out what a team actually needs and builds it.

About Shannon Zaragoza
I’m a versatile, flexible creative and technical hybrid — brand strategy, web development, content architecture, and visual design, all in one person. That range is exactly why agency work has suited me so well: most projects don’t arrive needing just one skill, they need someone who can move across the whole problem, from a client conversation to a line of custom code to a print deliverable, without losing the thread connecting all of it.
What I love most about being part of a team is how it multiplies what any one person could do alone. When each person on a team goes deep on their own area and brings that distilled knowledge back, everyone levels up faster than if each of us had to learn it all individually. I’ve been that person for a nonprofit’s content architecture, for an accessibility-first e-commerce build, for a decade-long institutional partnership, for a luxury brand’s technical integrations — and I’ve always brought what I learned back to the team, not just kept it to myself.
I’m at my best in a good team environment — genuinely, not as a line in a cover letter. I’m looking for a senior creative, brand, or digital role where that range and that instinct to share what I learn are actually valued, not squeezed into a narrower lane than they need to be.
What I Bring to a Team
Beyond the visible deliverables — the sites, the brands, the campaigns — here’s what I consistently bring to the table:
Technical range — from custom WordPress development and complex data architecture to brand strategy and print design
Institutional memory — the kind that comes from staying with a client or a project for years, not months
Direct client-facing support — I’ve been the lead point of contact for web support across multiple long-term accounts
Strategic Consulting
I’m always doing more than executing a spec by helping shape what the spec needs to be
Cross-functional communication
Meeting notes, training assets, whiteboard sessions, the connective tissue that keeps a long project or a long relationship on track
Branding & Brand Systems
Comprehensive branding solutions including visual identity, brand guidelines, and cohesive brand systems that help your organization communicate clearly and consistently.
Branding & Brand Systems
Comprehensive branding solutions including visual identity, brand guidelines, and cohesive brand systems that help your organization communicate clearly and consistently.
Content & Creative Direction
Strategic content creation and creative direction that tells your organization’s story effectively. From copywriting to visual strategy, I help you connect authentically with your audience.