Shannon-Zaragoza

Shannon Davis Zaragoza

Hands-on Creative Positive Kind Personable Resourceful Versatile

About Me

I am an NC-based digital and traditional media artist and designer. I have a passion for learning. I am a skilled multi-tasker, though I excel most when given a few big projects to focus on. In my free time, I maintain a flower and herb garden, hike and run in our local forests, and spend time with my family.

Hendersonville, NC
(828) 551-1018
shannondzaragoza@gmail.com

Employment

WE•DO Inc.: Front End Developer & Graphic Designer

January 2017 - Present | Hendersonville, NC

In-house, multifaceted design & development. Specializing in graphic design for digital and print applications, building websites in WordPress.

 

Primary client areas for this position have been: professional services, higher education, specialized products, e-commerce, advisors, branding & consultants, realtors, digital services, and residential & commercial service providers. 

Freelance Artist: Illustration, Ceramics, & Florals

2005 - Present | Hendersonville, NC

Skills

Expert

  • WordPress Website Building
    • E-commerce, Custom fields, Custom Post Types, Basic Integrations, Content management, Graphics, Sliders, Pages, Posts, Dynamic Data, and more.
  • Adobe Creative Suite
    • Photoshop, Illustrator, Indesign
  • Google Suite Tools
    • Docs, Drive, Sheets, Slides, Gmail
  • Customer Relations
  • Project Management
  • Digital Marketing
  • Graphic Design for Web & Print
  • Search Engine Optimization (SEO)
    • Ahrefs, SEM Rush
  • Website Form Building
  • Website Layout Design
  • Branding & Brand consistency
  • E-commerce: WooCommerce
  • Project Management: ClickUp, Coda, Asana, Wrike, Flow, Monday

Proficient

  • Copywriting
  • User Interface (UI)
  • User Experience (UX)
  • Microsoft Office
    • Word, Excel, Powerpoint
  • Collaborative Design/ Wire-framing
    • Figma, Miro
  • Photography
  • Digital Illustration
  • Social Media Management
  • Digital Marketing
  • Email Marketing
    • MailChimp
  • Layout Design

Basic

  • HTML & CSS
  • Google Search Console & Google Analytics
  • Videography & Video Editing
  • Sketch
  • Spanish Language skills

Education

Blue Ridge Community College: Associate in Fine Arts

May 2014 | Flat Rock, NC

Graduated with Honors, focusing on two-dimensional artwork & ceramic studies.

Blue Ridge Community College: Additional Studies

August 2014 - May 2015 | Flat Rock, NC

Spanish & Chemistry Courses

Additional Experience

Jongo Java Coffeehouse

December 2015 - May 2017 | Hendersonville, NC

Barista & Key-holding Opener/Closer

Staples

August 2015 - December 2015 | Arden, NC

Copy & Print Professional

Advance Auto Parts

July 2011 - August 2015 | Hendersonville / Brevard, NC

Parts Sales & Commercial Delivery Driver

A Growing Concern Garden Center

March 2012 - September 2012 | Hendersonville, NC

Retail Nursery Assistant

Etowah Florist

Spring 2012 | Etowah, NC

Fresh florist & Delivery Driver

Michaels Arts & Crafts

June 2007 - January 2012 | Arden, NC

Custom Floral Designer, Supervisor

Passions

  • Sustainability & Conservation
  • Local Businesses & Farmers
  • Social, Gender, Racial Equity
  • Hiking & Local Forests
  • Wild Foods & Medicines
  • Hand-Crafting
  • Gardening

Volunteering

Children's Schools

2016 - Present | Hendersonville, NC

Parenthood has brought a different balance of my time, but I recognize that staying involved where ever I find myself in our community makes a difference in the lives of all involved. Since my children started school, my husband and I have spent numerous hours dedicating time and talents to:

  • Produce Yearbook Design & Photography
  • Chauffeur for Field Trips & Special Events
  • Organize donations & support art programs within the schools
  • Provide In-Classroom Assistance 
  • Support & Participate in the Parent Teacher Organization

North Carolina Herb Association

2006 - 2017 | Asheville / Valle Crucis, NC

2015 - 2017: Secretary, record and finalize meeting minutes
2014 - 2017: Board of Directors, Attend board meetings, contribute on social media, assist in organizing annual conference
2014 - 2017: Website maintenance & updates
2015: Instructor, taught class on herbal floral arrangements & other botanical handcrafts
2013 - 2016: Intern Coordinator, responsible for recruiting, selecting, and managing interns. Assist with event set up and take down. Assist vendors, class speakers, and keynote. Run annual raffle.
2010 - 2012: Intern for Annual Conference
2006 - 2009: Volunteer Event Helper

Girl Scouts of America

2014 - 2015 | Hendersonville, NC

Taught Girl Scout troops about vehicle maintenance and women in non-traditional workplaces.

Sweet Earth Flower Farm

2012 | Black Mountain, NC

Assisted in harvest, arrangement, transportation, and installation of fresh, locally grown floral arrangements for wedding.

Mills River Educational Farm

2012 | Mills River, NC

Volunteer assistant with crop harvest, planting, and weeding.

Disaster Relief Efforts

2005 | Biloxi, MS

Assisted in demolition, cleaning, and food distribution following hurricane Katrina with Mt. Pisgah Lutheran Church Youth Group.

Awards & Honors

NC Community Colleges

2013 - 2015 | Raleigh, NC

Display of White Pine charcoal drawing on paper.

BRCC Student Art Show

2012 - 2014 | Hendersonville, NC

2014: 2nd Place Award
2013: 2D Merit Award
2012: Best in Show & Faculty Choice Awards

Hendersonville Art on Main

2014 | Hendersonville, NC

Displaying artist & demonstrator

2nd Annual BRCC Brewery Show

2013 | Hendersonville, NC

Southern Appalachian Brewery

Scott M. Moreno Scholarship

2013 - 2014

$1500 merit scholarship toward school year tuition

"Observations" Art Show

October - November 2012 | Hendersonville, NC

Southern Appalachian Brewery

Private Commissions

Private Wedding Photography

2020 - 2021 | Black Mountain & Edneyville, NC

Primary or secondary photographer during intimate wedding settings. 

Molly Hawkin's House

2017 | Fletcher, NC

Created character illustrations for a series of paper products.

Jongo Java Coffeehouse

2016 - 2017 | Hendersonville, NC

Hand-drawn store menus, Street signage, advertising signage. Assisted in product photography & website maintenance.

Private Floral Designer

2008 - 2015 | Asheville & Hendersonville, NC

Created fresh and silk wedding florals, including bouquets, table decor, personal flowers, altar & arch decorations, aisle decor, wreaths, and standalone arrangements.

North Carolina Herb Association

2015 | Asheville, NC

Solomon's Seal botanical illustration, designed bumper sticker & tote bag. Designed informational brochure. Assisted in managing website. Edited event photography.

NC Wild Foods Weekend

2015 | Reidsville, NC

Japanese Knotweed botanical illustration for use on annual event materials.

Tire Country

2014 | Hendersonville, NC

Designed and painted a two-wall custom mural in customer entryway.

BRÖÖ Shampoo

2011 | Asheville, NC

Hand-crafted paper incorporating dried hops for use in pitch to Whole Foods Market®.

Asheville Regional Airport

2010 | Asheville, NC

Assisted in creation of Hanukkah Holiday display.

NC State University

2006 | Fletcher, NC

Hand-drawn illustrations for USDA & research publications.

NC Cooperative Extension Service

2005 | Fletcher, NC

Created 4H Pumpkin Patch logo for use on t-shirts, signage, and marketing materials.

NC Association for the Gifted and Talented

2005 | Fletcher, NC

Cover artwork for annual program catalogue.

Bright Mountain Books

2005 | Skyland, NC

Goldenseal botanical illustration for use in a published book.

Southeast Wise Women Herbal Conference

2004 | Black Mountain, NC

Official event photographer for annual conference.